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Cultivating Community brand

Cultivating Community provides people and families living on low incomes access to healthy, culturally appropriate food.


The Brief:
The brief was to use elements of the existing brand in a new fresh and vibrant way. It still had to reflect how Cultivating Community was linked to food and people in an inner city environment.


What We Did:
We created an identity which incorporated a visual representation of a food source 'carrot' with elements of inner city buildings emerging from it's leaves.


The Result:
The logo was designed using only 2 colours to allow business cards, letterheads and reports to be printed with just 2 Pantone colours. Less resources were then needed in the printing process.


I acknowledge that I live and work on the lands of the Dja Dja Wurrung
Aboriginal people who are the traditional owners of this land and pay
my respects to elders past, present and emerging.

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