Cultivating Community brand

Cultivating Community provides people and families living on low incomes access to healthy, culturally appropriate food.

The Brief:
The brief was to use elements of the existing brand in a new fresh and vibrant way. It still had to reflect how Cultivating Community was linked to food and people in an inner city environment.

What We Did:
We created an identity which incorporated a visual representation of a food source 'carrot' with elements of inner city buildings emerging from it's leaves.

The Result:
The logo was designed using only 2 colours to allow business cards, letterheads and reports to be printed with just 2 Pantone colours. Less resources were then needed in the printing process.