Australia is a fortunate country with great access to natural resources such as solar and wind. Unfortunately we do not use these resources as much as we can to produce the energy we require to power our homes and cities.
Ethical Energy needed a new identity to be clean and simple, reflecting the years of professional experience in the alternative energy industry as well as communicate that choosing to use sustainable energy really isn't hard.
What We Did:
Subgreen created a simple 2 colour identity that could be manipulated to create icons to represent elements of the business.
All stationery items were printed on EcoStar a premium quality 100% post-consumer recycled paper.
By using only 2 Pantone colours, the resources required to print business cards, letterheads and compliment slips was reduced, which in turn reduced the over all production costs.