Growstuff Brand


Growstuff is a community of food gardeners. They have built an open source platform to assist others to learn about growing food, track what people plant and harvest, and swap seeds and produce with other local gardeners.


The Brief:
Growstuff needed a branding that would appeal to those interested in horticulture and community involvement. The logo needed to reflect the businesses values that support community involvement and participation through the practical application of growing food.


What We Did:
Subgreen Design produced several hand drawn illustrations to reflect Growstuff values. The concepts were then recreated in digital format artwork suitable to be used in print and web applications.


The Result:
The Growstuff branding uses a hand drawn style of illustration to help convey a message of community involvement and support. Reflecting the businesses values of sustainability for social and environmental considerations.

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I acknowledge that I live and work on the lands of the Dja Dja Wurrung
Aboriginal people who are the traditional owners of this land and pay
my respects to elders past, present and emerging.

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